Our Team
Andrew Herrera
President
Andrew Herrera is a communications strategist, organizer, and lobbyist with a decade of experience in building campaigns, electing candidates, and passing policies that deliver real impact for working people.
Andrew brings a unique perspective by combining his background in strategic communications with grassroots organizing experience and policy chops, specializing in Latino outreach and cross-cultural policy engagement to ensure working families from all communities have a voice in policy development.Over the past five years, his MBE-certified public affairs firm, Herrera Strategy, has become a key player in progressive politics by partnering with worker centers, labor unions, and progressive advocacy groups to punch above their weight and deliver results for working families.
His approach is rooted in the concept of "right time engagement", teeing up stories to land with maximum impact to create the gaps that skillful organizing can exploit to win major victories. Andrew regularly leads coalition tables and has increasingly partnered with national organizations to execute complex advocacy campaigns. This collaborative approach has enabled him to lead winning campaigns delivering equal pay for equal work for temp workers across Illinois, coal ash remediation for Indiana families, immigration resources for non-citizen residents, and millions in funding for community legal services.
He holds a master's degree in public policy from the Harris School at the University of Chicago and a bachelor's in Spanish and Political Science from the University of Illinois at Urbana-Champaign.
Hannah Herrera
Creative Director
Hannah is an art director and design strategist who specializes in creating brand identities for progressive organizations and political campaigns. As co-founder of Herrera Strategy, she develops visual communications that support social justice initiatives across Illinois.
Her design work has been crucial in several key campaigns, including the successful citywide campaign for Cesar Guerrero in Joliet, where she created comprehensive design materials including direct mail, paid ads, web, and social media designs. Her strategic approach helped Guerrero become the first Latino to win a citywide election in the area.
Hannah has designed branding for multiple worker advocacy organizations, including Warehouse Workers for Justice, Just Transition Northwest Indiana, and the Chicago Workers Collaborative. She’s also done the brand design for campaigns such as the Temp Worker Fairness and Safety Act. and direct mail designs for several political candidates, including Leader Theresa Mah.
With a studio art background from the University of Illinois at Chicago, Hannah brings a creative perspective to political and organizational communication. Through Herrera Strategy, she continues to use design as a tool for platforming important social and political campaigns.
Ada Humphrey
Senior Account Executive
Ada is a seasoned communications professional with extensive marketing experience supporting a wide range of community-based clients, from small businesses to leading Illinois nonprofits. With a BA in Marketing from DePaul University, she brings both academic foundation and practical expertise to creating strategic, visually compelling campaigns that not only drive engagement but also inspire compassion and action for social justice.
As Communications Coordinator for Warehouse Workers for Justice, Ada led all external communications for the workers center, including a comprehensive website redesign that strengthened brand awareness and credibility. Under her leadership, public engagement via social channels grew by 300% over her tenure.
Since joining Herrera Strategy, Ada has played a leading role in redeveloping and launching public engagement campaigns that have been pivotal in informing immigrant communities and low-wage workers about their rights and helping to secure meaningful organizing and policy wins. Her work blends creativity with purpose, ensuring every campaign connects communities, amplifies voices, and sparks meaningful change.
Tomasz Donda
Media Specialist
Tom Donda is a Chicago-based PR strategist with more than a decade of experience shaping brand narratives and driving earned media coverage. He has led media relations for household names in food, beverage, and lifestyle — from High Noon and Barefoot Wine to Fender and Under Armour — securing top-tier placements across CNN, Bloomberg, USA Today, Rolling Stone, and beyond.
As the lead for national media relations at Herrera Strategy, Tom applies his extensive brand communications expertise to advance progressive causes and policy initiatives. He leverages his deep network of national media contacts and proven track record of securing high-impact coverage to amplify the voices of worker centers, labor unions, and advocacy organizations fighting for economic and racial justice. His ability to translate complex policy issues into compelling narratives has been instrumental in driving media attention for the firm's lobbying and organizing campaigns.
With Herrera Strategy, Tom has expanded into public affairs and labor advocacy, bringing the same creative storytelling and media savvy to causes and issue-based campaigns. He has also worked with organizations like HeadCount.org, helping connect brands and culture with civic engagement.